Snapchat was an early adopter of generative AI features among social media platforms, introducing various new tools such as the My AI chatbot, AI Dreams, Extend Snaps, and AI Snaps feature. Unfortunately, this technology also allowed users to create highly convincing but ultimately misleading images, a problem Snapchat aims to address with its new watermarks on AI-generated content.
The Snapchat support page has confirmed that watermarks featuring the iconic Snapchat ghost with a sprinkling of sparkles will appear on images created using AI features such as AI Snap and Dreams. However, it remains uncertain if these watermarks will also apply to other AI features such as Extend Snaps, which utilize AI technology to modify original images.
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By observing the screenshot provided, one can easily visualize the watermark’s appearance in an AI-generated image on Snapchat. This initiative is a step towards enhancing transparency among users by alerting them about the image’s artificial origin. The primary goal is to discourage the dissemination of false information.
Platforms such as Meta AI have recognized the elevated risk of misinformation proliferating through image manipulation and have therefore implemented watermarks. This decision was made in response to numerous instances where AI-altered images created a sensation on social media.
Watermarks were introduced as a necessary measure, enabling accurate and lifelike images to be captured with the right prompts. Although I appreciate the added protection, I believe it would have been better if the app had kept the watermark on the image even after it was not exported. It’s important to recognize that users can generate deceptive content without ever leaving the app by creating a story or Snap and distributing it across their network.
With the rising usage of generative AI in social media applications, it is becoming increasingly important to implement appropriate measures and precautions. One particular implementation under consideration is the use of watermarks in Snapchat. We welcome your opinions on this matter in the comments section.
